iAPPS Content Manager

The Total Content Solution

iAPPS Content Manager Overview

As the industry leading web experience management solution, iAPPS Content Manager delivers Search Engine Optimization (SEO) capabilities missing from most other content management products available today. The remarkably easy-to-use interface was designed with the marketer and standard business user in mind. Marketers are empowered to self-publish relevant, intriguing content with true, effortless web management capabilities – eliminating the need for IT to step in every time that content needs to be touched.

Overview
Key Features
FAQs

Engaging Online Experiences

Delivering contextual information at the right time to all site visitors including employees, partners, customers and public site visitors is essential to providing an engaging experience. iAPPS Content Manager builds in the next generation tools you need to create a compelling, interactive site experience that is critical to successful adoption.

Auto-Language Translation

With the web growing at a tremendous pace, your customers and prospects could be from any corner of the world and linguistically diverse. Microsoft Translator is on the forefront of innovation in web translation experiences, helping content owners attract a world wide audience to their sites. iAPPS integration of Microsoft Translator facilitates the foreign language translation of content directly inside the iAPPS WYSIWYG editor.

Unparalleled SEO Features

iAPPS automatically creates SEO friendly real-language URLs, and offers the ability to easily maintain metadata and tags. iAPPS Content Manager automatically updates the Sitemap.xml file when page and navigation changes are made or when new pages are created. Eliminate the possibility of 404 page errors with automatic 301 Redirects when pages are moved or renamed, ensuring search engines don’t penalize your web site or miss any changes in your site navigation or content.

SharePoint Integration

iAPPS Content Manager pulls digital assets directly from a linked SharePoint library into any iAPPS managed content right from the WYSIWYG editor. iAPPS opens a modal window for easy access to linked SharePoint content like image files and documents.

Rich Media Management

Powerful, yet flexible, video and image gallery management is included allowing you to present visually appealing and engaging content throughout all of your sites. With Content Manager, images can be edited directly on the page, in context.

Targeted Personalized Content

iAPPS Content Manager can be set up to segment users based on website behaviors or entry points to ensure that you can target content as you wish. Integrated analytics and email marketing can allow easy visitor segmentation based on browsers, mobile devices, purchases, clicks, abandoned carts and more

Web Form Creation

Content Manager comes equipped with a flexible drag-and-drop web form creation tool that enables you to collect valuable information from your site visitors and transfer the data automatically into iAPPS Marketier, ready for your email campaigns.

Easy-to-Use Solution

Site administrators can easily see content changes with Site Editor context editing. Additionally, easy-to-navigate menus and tabs in the administrative interface allow you to manage your file, text, image and other content libraries as easily as you do on your traditional desktop, while right-click context menus provide quick access to common functions.

Blog Creation and Management

Creating and maintaining blogs is easy with iAPPS Content Manager. The intuitive interface makes it simple to manage posts and comments. A fully-functional text editor, comment moderation and approval options, a robust user verification toolset, and user registration capabilities enable you to create a compelling experience for each blog visitor.

Powerful Integration Options

With the iAPPS Framework as the foundation for all iAPPS products, integration is seamless. While Content Manager is powerful all on its own, when you deploy iAPPS Analytics, iAPPS Commerce, and iAPPS Marketier your web application becomes a dynamic, intelligent and value-driven piece of your business management toolset.

Deployment Flexibility

For our SaaS customers, we can centrally manage your implementation eliminating the need for costly backend infrastructure as well as provide seamless product updates. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option.

Core Features	Description
Integrated Web Experience Management	Content Manager is a key element of iAPPS Web Experience Management Suite. Users have greater ability to achieve online goals with Content Management, Automated Marketing, Analytics and eCommerce functionality in one interface.
Intuitive, web-based user interface	Access iAPPS anytime from anywhere using a simple web-based user interface that features in-context editing, drag-and-drop features and right-click context menus.
Search Engine Optimization (SEO) Friendly	Employ built-in auto-301 redirects; auto-generated XML site maps; navigation and friendly menu, easy access to metadata, and name-based URLs to improve search rankings.
Robust Asset & Content Library Management	A single library enables you to easily store, share and leverage website images, videos, files and data , including eCommerce product information and email marketing assets, in one location, eliminating version control issues.
Flexible Licensing Option	Software-as-a-Service (SaaS) offering provides immediate maintenance and worry free hosting, while the option of Perpetual Licensing gives freedom of deployment and software ownership.
Advanced Online Marketing Management	Leverage content within the libraries to quickly create online marketing campaigns. Seamlessly sync promotional emails with your website or product data to deliver relevant and timely content. Measure keyword effectiveness and evaluate which are leading to conversions.
Mobile Hosting	Host mobile web sites with content created in iAPPS, leveraging your existing content and image library assets.
.NET Environment	The iAPPS .NET Framework environment leverages existing infrastructure and familiar developer skill sets.
SharePoint Integration	Pull assets like image files or documents directly from a linked SharePoint library into any iAPPS managed content container right from the WYSIWYG editor.
Advanced Search Features	Best-in-class search capabilities include auto-categorization of search results, search weighting, full-text searching of dozens of formats, and content preview within search results, all with no additional licensing.
Multi-Site Management	Allows content across multiple sites to be re-used and easily managed through a single interface.
Control Center	Enjoy a personalized content work space and dashboard that manages immediate tasks, work in progress and recently published assets. All in one place.
XML-based Content	Allows easy import/export with other systems and faster searching.
Simple and Custom Workflows	Multiple levels of approval ensure that content is always reviewed and approved before going live on the web site. Fully custom parallel and serial levels of approval workflow. Email enhanced to ensure notification. Workflows can be global, page or menu based and enforced throughout the site, if desired.
Content Archiving and Rollback	Store previous versions of content and maintain editing history. Quickly view or rollback to previous versions of content items.
Inline Content Editing	Easy formatting of content without any knowledge of HTML or web programming. Simply navigate to the page and edit the content.
Content & Visitor Segmentation	Target content for your audience by segmenting content for specific sets of visitors.
Blogs	Create blogs quickly and easily moderate contents. Assign indexing terms to improve SEO and enable topic categorization.
Page Comments	Add comments to any page or blog. Comment moderation features ensure comments will not be displayed on the public site until they are approved. Comment Search enables a user to search for keywords and other criteria to find specific comments.
RSS Content Syndication	Allows for easy creation and customization of RSS channels to distribute content externally.
Real-Time Content Updates	Enable content contributors to publish content directly onto development, staging, or live production web servers.
Foreign Language Translation	Microsoft Translator facilitates the foreign language translation of iAPPS content directly in the WYSIWYG editor.
Surveys & Polls	Learn what your visitors are looking for by creating surveys and polls with our drag-and-drop designer.
Custom Page Properties	Optimize every page with the ability to customize metadata, URLs, header tags, or exclude from search functions.
Rich Multimedia and Custom Attribute Support	Standard formats plus support for rich multimedia including video and image galleries with custom attributes.
Context-Based Help Videos	Along with standard user documentation, iAPPS features links to handy Help Video on Admin pages with related content.
Group Security and Permissions	Use groups to maintain security for multiple administrators, making it easier to update permission profiles.
Integrated Site and Content Security	Maintain different password protected areas of a site through integrated registration and security-level enabled content management.
Active Directory Support	Option to utilize standard authentication protocols to control CMS access rights.
Custom Application Integration	Ability to integrate custom functionality within the iAPPS Framework.
Flexible Component Object Model (COM) API	Developers can build powerful web applications and share content using the optional COM APIs.
Advanced Online Marketing Management /*	Drive greater conversion by creating online marketing campaigns that are tailored to customer buying trends. Seamlessly sync promotional emails to your site.
Embedded eCommerce Module*	Easily manage all of your web content as well as all product detail content to provide engaging online shopping experiences.
Next Generation Web Analytics***	Standalone web analytics packages can't stand up to the actionable intelligence provided by iAPPS Analyzer. Analytics initiatives are more accurate and actionable, while content management is made faster and more efficient.

*Requires iAPPS Commerce licensing
**Requires iAPPS Marketier licensing
***Requires iAPPS Analyzer licensing

Frequently Asked Questions

What is iAPPS Content Manager?

iAPPS Content Manager is a content management system that allows non-technical users to create, edit, and publish website content via a browser-based interface. iAPPS Content Manager is available on-demand or as a perpetually licensed product.

Is it easy to create and maintain web content with iAPPS Content Manager?

Yes - very easy. iAPPS Content Manager editing and authoring tools were developed to be easily used by someone with no knowledge of HTML coding. Add new pages, sections and sub-sections, upload and publish images on a page - it's all easily done within the administration area. In fact, inline content editing allows you to edit content directly to a staged version of the page - it looks exactly like it will look once the changes you’re making are published.

Is iAPPS Content Manager search engine friendly?

Yes, iAPPS Content Manager is very SEO-friendly and is the only CMS out there that includes auto-301 redirects and auto-generated XML sitemaps. A 301 Redirect alerts search engines to a permanent page name change and sends search users to the right place. When a 301 Redirect is not in place, search users can experience a Page Not Found error, also known as a 404 error, which can cause your website to be penalized with diminished search engine rankings. iAPPS Content Manager includes auto-301 Redirect creation after any page name change within your website meaning you never have to worry about being penalized with search engines over your dynamic site content. Sitemap.xml files allow a site administrator to inform search engines about URLs on their website that should be indexed, or in some cases, not indexed. Furthermore, they help search engines crawl through a website more intelligently by listing all available page URLs and include additional metadata for each page such as how often its URL changes and when it was last updated. Unlike many database-driven content management systems, iAPPS Content Manager avoids query string URLs and uses search-engine-friendly English language URLs. So your page URLs will end in /products or /services, not cryptic numbers. Additionally, the metadata tagging features for iAPPS Content Manager website allow you to define specific page metadata and which metadata to include.

What search options are included in iAPPS Content Manager?

Unlike many CMS systems, iAPPS features built in internal search integration with ISYS, a leading search tool, at no additional charge. Search features of iAPPS Content Manager include weightings for particular search content, automatic searching for synonyms, and search of dozens of additional file formats, such as.doc and .pdf. Or, if there is material that you don’t want searched or indexed by search engines, every page has a simple checkbox to exclude its content from search functions.

What are the newest features in iAPPS Content Manager?

With the release of iAPPS V4.8, iAPPS Content Manager now offers even more features, including help videos, new caching features to speed performance and an updated User interface that increases readability, usability and ease of navigation. Other improvements include the ability to set and enforce global workflows, additional page properties that make search exclusions and caching easier, time zone control for delayed publishing, and easier linking and saving of product pages, watched events and content definitions. .Recent features from previous releases of iAPPS Content Manager include foreign language translation of content with the integration of Microsoft Translator directly into the WYSIWYG editor, using digital assets from a linked SharePoint library directly in iAPPS managed content, friendly URLs for better SEO, multi-site management, XML-based content syndication for easy import/export and faster searching, and RSS content syndication and management. iAPPS also includes Web 2.0-friendly features including blogs, polls, surveys and page commenting.

Can I build my own custom applications for a website developed on iAPPS Content Manager?

Absolutely. iAPPS Content Manager is developed on the iAPPS .NET Framework. Your .NET development teams can easily develop custom applications that integrate with Content Manager. And for more robust custom applications, the iAPPS Framework Develop Edition gives you access to all of the available APIs, features, and functions.

How is iAPPS Content Manager licensed?

iAPPS Content Manager is available as a flexible SaaS – Software as a Service - licensing model for those who want to spread licensing costs over several years, and who don’t want to own the responsibilities of maintaining and supporting the required backend infrastructure. Bridgeline centrally manages product updates and infrastructure for our SaaS customers. And for those who prefer to keep their web application in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license option as well.

Is there a limit on the number of users I can have in iAPPS?

iAPPS doesn’t put limits on your internal management, so you can add users as you need them, without any additional licensing charges. In iAPPS Content Manager, as with all the iAPPS products, users are assigned key roles such as Content Administrator, Author, Publisher and many others. Permissions and access privileges can be customized for every user and users can all be assigned to User Groups and specific places in content Workflows. That way access is easy for those who need it, but security and control are maintained.

What kind of Workflow options are available in iAPPS Content Manager?

Websites are often a collaborative effort and it can be a challenge to ensure content is seen and approved by all necessary departments for branding or compliance reasons. Workflow options in iAPPS Content Manager include the ability to create global, menu or page-based workflows or enforce workflow for all content on the site before publication. Content approvers and publishers are notified by email when updates are pending and every user included in the workflow will see an Attention Required list in the iAPPS Control Center Dashboard, letting them know exactly which pages need approval.

Can I use iAPPS Content Manager for both internal and external sites?

Yes, iAPPS Content Manager has built in support for administrative and end-user access. So you can manage secure business application sites as easily as public marketing sites, and iAPPS can be used for intranets, extranets, microsites and all kinds of websites and portals. Easily add other modules such as iAPPS Commerce, Marketier and Analyzer to expand to eCommerce storefronts and integrated emarketing with the analytics to make sense of it all.

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