eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable influence. With the embrace of the web and its impact on commerce comes global reach – from the moment a company launches an online store and begins to sell their wares, they’ve already become an international entity. That virtual storefront immediately faces multiple countries, continents and cultures, and all the potential customers therein – ready or not.
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