iAPPS Analyzer

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The Total Goal-Driven Marketing Solution

iAPPS Analyzer Overview

iAPPS Analyzer moves web analytics way beyond static data – it puts the power to drive successful, customized and sophisticated multichannel campaigns directly into the hands of Marketers. Analyzer's unique Smart Recommendation Engine identifies actionable solutions to optimize content and reach digital campaign goals, while giving you more accountability, control and power. With Goal Driven Marketing, iAPPS helps accelerate web campaign success and empowers Marketers with intelligent tracking to optimize groups of multichannel marketing efforts into manageable campaigns.

  • Overview
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Goal Driven Marketing

With the billions of pieces of content being shared daily on places like LinkedIn, Twitter, Facebook, YouTube and others, your company’s home page has its search work cut out for it. iAPPS Analyzer bundles multichannel marketing efforts with defined business goals into single campaigns, and then measures their effects. Analyzer helps you optimize entire campaigns collectively, to insure the most success.

Smart Recommendations Engine

The industry's first smart recommendations engine enables iAPPS Analyzer’s dashboard to highlight actionable opportunities that will optimize site content and performance. Analyzer groups recommendations by severity of issue and level of effort required to make a meaningful change, then provides a well-documented, actionable suggestions on what to do - all accessible within a few clicks.

Actionable Web Analytics

iAPPS Analyzer combines ease-of-use with a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also available for traffic analysis, click-through path analysis, scenario funnels, and page overlays for click density maps.

Deliver Targeted, Persuasive Content

You can now easily manage and deliver persuasive content based on specific visitor segments or profiles. iAPPS Content Manager can dynamically deliver content to targeted profiles or even by specific user actions and behaviors on the site.

Powerful Integration

Implementing iAPPS Analyzer will dramatically benefit each module within the iAPPS Product Suite through integrated, real-time reporting and analysis.

Automatic Tracking and Tagging

Eliminate the costly process of tagging individual pages manually required in many web analytics solutions. iAPPS Analyzer automatically adds page tags to all newly created content, so pages can never be missing from reports. Problems associated with lost analytic data due to poorly located tracking tags are also eliminated.

Single Point Access and Control

All modules in the iAPPS Product Suite use an integrated, shared administration model that allows users to be assigned roles for content management, analytics, or both with a single login.

Deployment Flexibility

Like all modules in the iAPPS Product Suite, iAPPS Analyzer is offered as a flexible SaaS – Software-as-a-Service – licensing model or, for those who prefer to keep their web applications in house, as a perpetual license as well
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