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Goal Driven Marketing
With the billions of pieces of content being shared daily on places like LinkedIn, Twitter, Facebook, YouTube and others, your company’s home page has its search work cut out for it. iAPPS Analyzer bundles multichannel marketing efforts with defined business goals into single campaigns, and then measures their effects. Analyzer helps you optimize entire campaigns collectively, to insure the most success.
Smart Recommendations Engine
The industry's first smart recommendations engine enables iAPPS Analyzer’s dashboard to highlight actionable opportunities that will optimize site content and performance. Analyzer groups recommendations by severity of issue and level of effort required to make a meaningful change, then provides a well-documented, actionable suggestions on what to do - all accessible within a few clicks.
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Actionable Web Analytics
iAPPS Analyzer combines ease-of-use with a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also available for traffic analysis, click-through path analysis, scenario funnels, and page overlays for click density maps.
Deliver Targeted, Persuasive Content
You can now easily manage and deliver persuasive content based on specific visitor segments or profiles. iAPPS Content Manager can dynamically deliver content to targeted profiles or even by specific user actions and behaviors on the site.
Implementing iAPPS Analyzer will dramatically benefit each module within the iAPPS Product Suite through integrated, real-time reporting and analysis.
Automatic Tracking and Tagging
Eliminate the costly process of tagging individual pages manually required in many web analytics solutions. iAPPS Analyzer automatically adds page tags to all newly created content, so pages can never be missing from reports. Problems associated with lost analytic data due to poorly located tracking tags are also eliminated.
Single Point Access and Control
All modules in the iAPPS Product Suite use an integrated, shared administration model that allows users to be assigned roles for content management, analytics, or both with a single login.
Like all modules in the iAPPS Product Suite, iAPPS Analyzer is offered as a flexible SaaS – Software-as-a-Service – licensing model or, for those who prefer to keep their web applications in house, as a perpetual license as well
Frequently Asked Questions
What is iAPPS Analyzer?
iAPPS Analyzer is a next generation web experience management solution that integrates Goal Driven Marketing with web analytics to help Marketers effectively measure and optimize the performance of their websites, web content and online stores. iAPPS Analyzer is fully integrated with iAPPS Content Manager enabling ease-of-use and real-time delivery of targeted, persuasive content based on user profiles and behaviors.
iAPPS Analyzer provides real insight to your online content and eCommerce goals with the industry's first Smart Recommendations Engine to dynamically identify actionable opportunities to improve site performance. iAPPS Analyzer also enhances speed and productivity through dynamic segmentation and auto page tagging, as well as provides superior visitor behavior intelligence through a full range of sophisticated reports including click-density analysis.
iAPPS Analyzer is the only solution in the market today that can deliver Analytics-Driven Web Experience Management – all from a common user interface.
Is iAPPS Analyzer easy to use?
How is this different from other web analytics products?
The tight data-level integration between iAPPS Analyzer, iAPPS Content Manager, iAPPS Commerce, and iAPPS Marketier is very unique to the market and offers dramatic advantages. iAPPS Analyzer not only offers all the standard reporting features you need to understand your website activity – it provides deep, data-level integration with its sister products - iAPPS Content Manager, iAPPS Commerce, and iAPPS Marketier - to make reports more useable and actually helps drive dynamic content. Reports include content page data, look like the actual website, and are much more readable. User segmentation can be incorporated directly into dynamic pages making content more personalized.
How does this benefit customers?
For site authors, analysts, & administrators, the common user interface will boost usability and adoption, and vastly improve the speed and accuracy of web content analysis, reporting, and authoring. For site visitors it delivers a more personalized, dynamic user experience. Unlike standalone web analytics software, iAPPS Analyzer helps you build, manage, and deliver analytics-driven content that is more persuasive, dynamic, and relevant.
What are some of the key features of iAPPS Analyzer?
iAPPS Analyzer provides deep integration and provides business users with advanced ease-of-use through desktop-like conventions such as right-click context menus. iAPPS Analyzer also enhances speed and productivity through dynamic segmentation and auto page tagging, as well as provides superior visitor behavior intelligence through a full range of sophisticated reports including click-density analysis and easy tracking of website behaviors for segmentation and personalization. Its unprecedented Smart Recommendations Engine provides actionable advice, based on your statistics, to improve your website performance and increase conversions.
Can I use analytics information to drive dynamic content?
Absolutely. With iAPPS Analyzer, any audience segment can be saved and incorporated into the website itself. This can make the site much more dynamic. When a user visits the website that matches the audience segment, the content management software can automatically display personalized pages. Segments change based on what is actually happening on the site as discovered by Analyzer – not based on a preconceived notion that’s hard-coded in ahead of time.
How are iAPPS Analyzer and iAPPS Content Manager integrated?
Both iAPPS Analyzer and iAPPS Content Manager are unified by the iAPPS Framework, sharing a core set of components for developing advanced web applications. Both share identical UI components and technology. This integration allows content data to be visible in reports and analytics data, such as event watches.
What kinds of reports are included in iAPPS Analyzer?
iAPPS Analyzer has just about every report you would need to understand what’s happening with your website. It has a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also included for Inbound/Outbound, Path Analysis and Scenario funnels. You can segment reports based on a number of criteria including browser, mobile device, IP address, and keyword searches.
How is iAPPS Analyzer licensed?
iAPPS Analyzer is available as a flexible Saas (Software as a Service) model for those who want to spread out the licensing costs over several years, and who don’t want own the responsibilities of maintaining and supporting the required backend infrastructure. And for those who prefer to keep their applications in house, Bridgeline’s technology is flexible enough to offer a traditional perpetual license.
Can I use iAPPS Analyzer for both internal and external sites?
Yes, iAPPS Analyzer has built-in support for administrative and end-user access. So you can manage secure business sites as well as public marketing sites.