| | Deliver Emails Quickly and Easily  Send targeted newsletters and marketing messages to customers with a click of the mouse using integrated e-mail marketing in iAPPS Marketier. Get up-to-the-minute success rates and recipient activities, such as click-throughs and opt-outs.
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Full Integration with Lead Generation Tools
iAPPS Marketier seamlessly integrates with leading Customer Relationship Management (CRM) systems like Salesforce.com, as well as leading ad server engines such as Google for targeting and campaign optimization.
Deployment Flexibility
With SaaS support, we centrally manage your implementation, eliminating costly backend infrastructure. SaaS also provides seamless product updates. If your needs require you to keep your installation in house, Bridgeline’s technology is flexible enough to offer traditional perpetual license options as well.
Right Message at the Right Time  Every customer, every prospect has different needs and varying perspectives. iAPPS Marketier enables custom communication with each customer segment directly. Deliver targeted e-Marketing campaign messages from your site to segmented user profile groups to ensure that your campaigns deliver the right message to the right person, every single time. Add behavior–based response emails that automatically trigger after criteria such as purchases and visiting certain pages are met.
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| | eMarketing Made Simple  iAPPS’ deeply integrated online marketing toolset lets you easily streamline and control all of your eMarketing initiatives. With a state-of-the-art AJAX user interface, iAPPS is so easy-to-use that even the least tech-savvy user will be collecting campaign ROI in no time. iAPPS Marketier easily integrates with websites, microsites, portals, intranets, and online commerce stores. |
Frequently Asked Questions
Does Marketier provide any tools to help me measure the ROI of my campaigns?
Yes, complete campaign ROI goal tracking and reporting is fully integrated, providing you with real-time insight and empowering you to adjust and optimize campaigns quickly and easily.
How are contacts and distribution lists handled in Marketier?
Create distribution lists from your Marketier database, which will draw in customer and website user data from other iAPPS modules.. Customer information changes automatically update your database. Or you can easily integrate and pull in users from your CRM software or other databases..
Is there a separate upload process when I want to use images and content from my website?
Shared content libraries across iAPPS enable Marketier to leverage any and all of the assets on your website. Everything from text to image files is available for you to use when building out your campaigns in Marketier.
Do you integrate with Salesforce.com?
Yes, Marketier natively integrates with Salesforce to easily pull Contact and Lead records into iAPPS.
Do you handle the mail sends and manage spam guards and blacklisting?
Yes, Bridgeline offers a full suite of services around email marketing to our SaaS and Perpetual licensed customers. You won’t have to worry about or deal with issues around mass email campaigns.
If I purchase a perpetual license, how do I work with your email system?
All of the software is installed on your machines and managed by you, in your environment. Emails are securely transmitted to our SaaS environment. The iAPPS SaaS environment becomes your post office for sending those emails and you never have to worry about spam and blacklisting.
Are we required to have Analyzer, Content Manager, or Commerce in order to use Marketier?
No, Marketier can run independently as an email campaign system. However, to take full advantage of features such as shared website libraries, contact management, and watched event and ROI tracking, the different iAPPS modules are required.
How does your pricing model work?
In either SaaS or perpetual, your base price includes a certain number of emails per month. Based on the volume sent there is a flat-rate charge per month. Contact your Bridgeline Development Executive for more detail.
How are we charged if we go over our monthly allotment of emails?
If you go over your monthly allotment of emails you are automatically bumped up to the next level for just that one month. The following month you are rolled back to your regular pricing.
Is there a cap on the number of emails or time of day I can send them?
No, there is no cap on the number of emails you can send or the time of day you send them. You pay for what you use. Our system operates 24-hours a day, 7-days a week, and 365-days a year to seamlessly handle scheduled email campaigns any time of day or night.
Can I create personalized, targeted email campaigns?
Yes, for any email campaign Marketier can easily filter for regions, contact source, purchases, abandoned carts, form submissions and more, including sending only to those who
don’t meet the criteria. The response mode allows the easy creation of additional emails to your list targeted to specific website behaviors, such as Purchase Thank Yous, without having to set up an additional campaign